Intoduction

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 September 6, 2022

Research into the client-

Our client for this project is Sunderland College, part of the EPNE group and one of the largest FE providers in the North East. They are looking for a new promotional video. Here are some of the current campaigns they have and some other college campaigns.

Cambridge college Promo video

Derby College Promo Video



These images show that the current campaigns are posted on Facebook and other social media apps. They usually either show a short video or a photo with a description that is linked to the post that is showing. The description includes questions about courses that you can apply for, it will also include a link to their website where you can see what courses you can apply for, and you can apply straight on their website. As you can see, the different campaigns show the different aspects of the college.  

Audience Profile

Students aged 15-19 of all genders in social grades E and D are the target audience for our product as they are school leavers who have decided to go on to further education or apprenticeships. They belong to one of three psychographic groups: aspirers, explorers, and strugglers. As our campaign target audience is teenagers, we aim to create a campaign that will engage our audience and encourage them to think about what they want to do in their future and why Sunderland College should be their first choice.

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